English 794N: Critiquing the Web

 

Department of English

University of Waterloo

Winter 1998

 

 

Course Time and Place:

T 5:30-8:30 p.m., HH 259

Instructor:

Neil Randall

Office and Phone:

HH 224, 888-4567 x3397

Email:

nrandall@uwaterloo.ca

Office Hours:

Tuesdays 11:30-1:30 p.m.

 

 

Required Texts

 

Johnson, Steven. Interface Culture: How New Technology Transforms the Way We Create and Communicate. New York: HarperEdge, 1997.

 

Moser, Mary Anne, ed. Immersed in Technology: Art and Virtual Environments. Cambridge, MA: MIT Press, 1996.

 

Magazines and Web sites as announced in class.

 

 

Introduction

 

Since 1993, the World Wide Web has grown in popularity and significance to become, along with the Internet to which it belongs, quite possibly the most talked-about communications medium of the past half-century. And with that popularity and perceived significance has come the expected flood of books outlining the best means of designing for this new medium. Books such as Laura Lemay’s Teach Yourself HTML in a Week and David Siegel’s Creating Killer Web Sites: The Art of Third-Generation Web Design have sold in the hundreds of thousands of copies, and new books about Web design continue to appear each month.

 

What has not yet appeared, or at least is only beginning, is the literature necessary for detailed, theory-driven critiques of Web site design. What persuades users to visit, re-visit, and navigate sites? How do users interact with sites, and which components, strategies, or techniques cause extended and meaningful interaction? What does interaction on this level actually mean? How does a site produce an ethos for the organization or person who owns it? What are the similarities and differences between interacting with Web sites and interacting with other technologies? What role does metaphor serve? Is it possible to design so that users become immersed? And so on.

 

In English 794N: Critiquing the Web, we will delve into many of these design issues, primarily from the perspective of rhetorical theory, but drawing on communication theory and even literary theory as needed. We will develop a method for critiquing site design by focusing on concepts such as interaction, ethos, innovation, information design, immersion, illusion, and navigation. We will develop each of these concepts in turn, applying them to sites that claim to be, or seem to be, at the forefront of design. We will also attempt to determine the degree to which the advice given in selected how-to Web design books is worth considering for those in the process of designing or re-designing sites.

 

The textbooks for the course have very little to do with Web design. Quite simply, no worthwhile textbook on the topic exists for a graduate level course in rhetoric and design. Instead, we will examine current and recent thinking in the meaning of interface with technology, and the concept of immersion in technology. In the process of covering these two larger topics, the books touch on the other concepts we wish to develop as well.

 

The course will be discussion-based, not lecture-based. Between classes, you will be expected not only to read the material in the textbooks, but also to search the Web for sites to discuss in class. We have access to the computer lab in ML 109 each week, and we will spend a portion of each class on the Web examining these sites.

 

Assignments

 

Value

Due

Assignment Description

10%

Bi-weekly

Contribution to working bibliography

35%

Mar 31

Design Makeover: in-class presentation

55%

Apr 14

Site Critique: approx. 20 pages

 

A brief descriptions of each of the two assignments follows. We will discuss these at length as the course proceeds.

 

Contribution to Working Bibliography (10%, due bi-weekly)

 

Because no collected bibliographies of site critique exist, and because possible inclusions in such a bibliography are scattered throughout myriad journals and sites on the Internet, we will jointly compile a working bibliography as we go. Each student will be responsible for two annotated entries to the bibliography every other week, beginning January 20 (overlaps are possible). At least one of these entries must be from a scholarly source. Relevant Web sites must bear the reference now in place from the MLA.

 

Design Makeover (40%, due March 31 in class)

 

In groups of three, you will propose a re-design for a specific Web site (the choice of site must be cleared with the instructor by March 1). The re-design will incorporate the theories and issues discussed in the lectures and raised in the texts. Each group has 25 minutes for its presentation, including questions. The group as a whole will receive the grade (barring problems: we’ll discuss this possibility in class).

 

Site Critique (60%, due April 14)

 

Write a critique of approximately 20 pages in length, comparatively analyzing three (comparable) Web sites according to the concepts and issues raised in lectures, in the text, and in your library and online research. Note, first, that this is not a proposal for a re-design, any more than a comparative analysis of three Romantic poems or Baroque paintings would be a proposal for a re-working. Note, second, that this is an individual project, not group work.

 

Schedule of Readings

 

Jan 13:  Johnson (chpt 1); Moser (Hayles)

 

Jan 20:  Johnson (chpt 2); Moser (Bailey, Todd)

 

Jan 27:  Johnson (chpt 3); Moser (Stone)

 

Feb 03:  Moser (Milthorp, Randolph); TBA

 

Feb 10:  Johnson (chpt 4); Moser (Dyson, Ronnell)

 

Feb 17:  Reading week. Stay home. Think. Indulge.

 

Feb 24:  Johnson (chpt 5); TBA

 

Mar 03:  Johnson (chpt 6); Moser (Bauer/Gibson, Dove/McKenzie, Sharir)

 

Mar 10:  Moser (Novak, Morse)

 

Mar 17:  Moser (Yuxweluptun, Scroggins/Dickson, Tenhaaf)

 

Mar 24:  TBA

 

Mar 31:  Presentations of Design Makeovers