Workshop Three: Page Design
PLEASE READ THE WHOLE EXERCISE BEFORE YOU BEGIN!!!
Goals: If you completed the last workshop, you discovered some basic constraints of document layout under HTML, particularly the necessity for tables as the key to establishing design grids for text and images. In this lab, you will experiment with grids with a view to improving the layout of a case study.
Rationale: Designers often talk about the "form/function" dichotomy, with the form (or appearance) of a site usually subservient to the function (or content). Site designs emerge from initial exploration of abstract elements such as colour, line, and shape. As the development work proceeds, the elements are refined to incorporate text, image, and other content. The appearance of the site is also subject to a variety of technical constraints imposed by the user, designer, hardware, and software.
Case Study: A fledging Web design company composed of two former Waterloo students (non-English majors) is building a site for a local hospital: TriCity Health Group. The purpose of the site is to give out-patients easy access to supplemental information on their particular condition, so that they won't be tempted to call up their doctor or the emergency clinic every time they experience an unusual symptom or simply want to ask a question. They'll be able to consult these pages and, it is hoped, find much of what they need to know, including the latest research news. In essence, the site is conceived of as a cost-effective way to lessen the burden of an already overtaxed hospital and staff.
Some of the constraints of this site are that it must be fast-loading, visible on even the poorest monitors, and easy for the hospital's Web master to maintain. It should be text rather than graphic intensive. The site organization must be extremely simple and straightforward to avoid confusion. Thus the home page has an alphabetical index of conditions and diseases that lead directly to individual pages.
At this point the designer has established the basic layout and colour scheme, and inserted some sample graphics. Here is what a typical content page will look like:
|
|
Return to main page Print this page |
In the news... Chronic Fatigue Syndrome is no longer seen as being "all in the mind." Its true nature is still unclear, but researchers are slowly closing in. |
|||||||
| (cfs)
,
[Symptoms and treatments to go here: Symptom 1 Symptom 2 Symptom 3 Treatment 1 Treatment 2 Treatment 3 etc. Links to other medical sites]
Elsewhere on the Web... New Findings
May Make CFS Easier to Diagnose Sponsors & Donations...
Readers Poll...
Mediconsult is brought to you by TriCity Health Group |
![]() |
The Soul of a
New Disease By The Economist |
After viewing the sample page, the hospital manager is unhappy. She says, "I like the basic information hierarchy of the site itself, but the look and feel of the individual pages aren't what we had in mind. I'm not sure all of our patients would even be able to use this material. We want this site to be a place our patients will want to visit, not avoid."
Instructions: You are brought in to try to salvage the design (and the contract). Open the actual page in Composer (or VisualPage if you are using it) and examine it, making note of elements you think might have caused the manager to say what she did. Then try to actually implement your redesign, keeping in mind the particular needs of the users (audience) and the hospital's purpose and rhetorical goals. Certainly consider the elements of functional page design as outlined in Lynch and Horton: visual hierarchy, contrast, clarity, consistency, balance, page dimensions. If you wish to consider graphics, typography, and even content choices, feel free.
Note: I'll give you adequate time (app. 45-60 minutes) to work on this, and then we'll look at what different people have have done.
In the event you finish early, you may want to tackle another (possibly harder) challenge.